Riding a motorcycle is all about pure freedom – the wind on your face, the power in your hands, and the road stretching endlessly ahead. It’s the thrill of adrenaline and the feeling of being one with the machine. Whether you’re cruising through city lights or winding country roads, every ride is a reminder of strength, independence, and a thirst for adventure.

‘Freedom on two wheels belongs to everyone – and there’s nothing better than choosing your own direction.’

Sveriges Motorcyklister (SMC) asked women about their main reason for getting a motorcycle license. Over 500 women responded, and more than 50% agreed on one clear answer: the feeling of freedom on two wheels – the rush of the wind, the connection to nature, and the unbeatable sense of adventure. Other common reasons included inspiration from family and friends – many grew up around motorcycles or were encouraged by their partner. A strong motivator was also the desire to move from passenger to rider – to take control of the motorcycle and the riding experience. Motorcycling is attracting more and more women – and for many, it’s far more than just transportation. It’s a lifestyle.

‘Riding a motorcycle gives you an amazing sense of being present in the moment.’

Through this joint effort, we aim to reach and inspire even more women to take the leap and get their motorcycle license. This campaign marks the beginning of a more inclusive motorcycle culture and opens the road for more female riders. Together, we can raise our voices, influence traffic safety, and stand up for our rights as motorcyclists. Share the passion and become part of our community. SMC offers free membership during the year you get your license. Ask for your voucher at any STR-affiliated driving school.

WOMEN ❤️ MOTORCYCLES is an initiative by Svedea, STR, McRF, Handelsboden Skinn- och MC-kläder & SMC.
Svedea is the largest Swedish motorcycle insurance company.
STR – Swedish National Association of Traffic Instructors.
McRF – Swedish motorcycle manufacturers’ Association.
Handelsboden – the leading retailchain for motorcycle gear.
SMC is Sweden’s motorcyclists’ organisation.